India 2020: I Will Fly
As the spread and far-reaching impacts of COVID-19 dominate the world news, we have all been witnessing and experiencing the parallel spread of worry, anxiety, and instability. This trend is even more prominent in the youth of the nation. Research has shown that a wavering human mind easily gets trapped into patterns and negative thinking. During times of crisis — such as those we are living through now — this tendency is further amplified and the mind is even more hooked by feelings of fear and helplessness.
India 2020: I Will Fly was a unique campaign that provided a platform to the ignited minds of the nation to divert the energies to spread positivity and weaken the environment of fear and anxiety all around. This will be a platform for them to share and express their thoughts and ideas on how to build the next-generation courageous and resilient.